Laura Watson of Saltwater

" Saltwater is a British label designed by Laura Watson who previously worked under Nicole Farhi before establishing the company in 1998.

Laura is originally from Cornwall and her background is clearly visible the earthy feel that all her pieces have reflecting a closeness to the sea and natural elements that are so deep rooted in the Saltwater ethos.

Saltwater combines traditional skills with more innovative techniques to produce textiles that have an understated richness of surface. The styling is simple with close attention to colour and detail which make these pieces very easy to wear.

I love the feel of English eccentricity that the Saltwater pieces have. You can effortlessly team a beautiful faded print skirt with a cashmere or arun jumper for a relaxed daytime look. " (website info www.saltwater.net)
All Saltwater collections: girlswear, homeware and womenswear (which this summer includes the prettiest, picnic-perfect cotton sundress and Guernsey jumpers for cosying into after a dip in the sea) continue to be designed by Laura from her Victorian house overlooking Falmouth harbour'

'The home is filled with beautiful pieces such as a vintage Ercol sideboard, a raspberry-pink Hans Wegner sofa, some rare, acid-yellow Charles and Ray Eames chairs, and contemporary Scandinavian glass and ceramics picked up in flea markets'

'Cornwall has an amazing creative heritage." Laura says. "I've always loved the work of artists such as Ben Nicholson and Barbara Hepworth. But also, my designs have a rustic feel, inspired by living here. I like things to feel slightly unfinished, but with beautiful details. I take time searching for fabrics and getting the colours right because I want Saltwater clothes to have a sense of joy - they're practical and unique. I want them to be clothes you can wear everyday but feel really special in'

Shy say and that it had not all been plain sailing but she loves what she does.She gave an honest report about how she set up the label with a backer for the finances a believing mirror as they say and that she did not aim to keep up with fashion rather developed her own style .I found this particularly useful as encouragement to follow ones own beliefs.
The tutorial was very useful as it is good to get opinions but from someone i the business even more so . She liked my designs and thinks I am on the right track and to keep on going .