"Combining personal expression with something that has to sell"
(Is this , this is design !)
The Boyms (Constantin and Lauren) are a fascinating duo The book "Curious Boym " is well worth a look it documents their projects which seem to arrive trhough serendipity . They were into recycling in the 80s .With their "Recycle " project they literally framed objects such as glass bottles transforming the function into vases , a plate into a fruit bowl .
"frames served to estrange the objects from thier conventional contexts . Framing was closely related to defamiliarization ,a concept articulated back in the 1920s by the Russian Literary Formalists . Their oft-quoted motto "The old and habitual must be spoken of as if it were new and unusual " effctivley describes the entire project."p24
Further projects such as "Searstyle" in the 1990s used replacement furniture parts from the Sear catalogue( a staid but popular home catalogue in America with no style )put tohether in interesting combinatuions as design statements .
"Strap furniture " came from moving studios and on their walk to work passing discarded packaging (polypropolyne strapping tape ) and using it to tensioned lightweight 3D upholstery .
"Salvation" assembled discarded cups plates and vases to create contemporary pieces reminiscent of those three tier cake thingys (cant think of the term !) seen in afternoon tea at the Ritz!
There is a sense of play in their work and experimentation . Fascinating stuff .
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